Remember the days when your mom was in search of a good plumber or electrician so she went over to the phone stand (because phones back then were still corded and plugged into the wall so you needed a stand to put them on) opened the drawer and pulled out the big, fat Yellowpages? After searching for what seemed like forever, she would finally find the section she was looking for and then would have to spend the next hour calling each one individually to check prices, location, availability…all the usual stuff. Nowhere in the Yellowpage ad would you see anything listed about the plumber’s blog website, what he likes…